On November 22nd, 2014, I went to check out the Canon in Action Tour – Imaging Essentials workshop held just outside of Washington D.C. at the Bethesda, MD Double Tree hotel. This would be the last workshop of the multi-city tour.
Imaging Essentials was a $99, one day class from 10am-6pm taught by photographer Jack Reznicki and cinematographer Amina Moreau from the company Stillmotion. The goals of the class according to the website were :
- Choose the best lens for any situation
- Take full advantage of your camera’s features
- Adjust menu settings for maximum picture quality
- Explore the possibilities and techniques of HD Video
- Confidently shoot portraits, still-life, landscapes, and more
- Understand exposure and light, both natural and with Speedlites
- Take clear, sharp videos with ease with the latest autofocus technology
Jack Reznicki started out the workshop by saying that the goals were:
- Take better pictures
- Take better pictures
- Take better pictures
Canon provide each attendee with a “goodie bag” that included things like a Canon branded notebook, brochures for Canon equipment and what I consider was the main item, a 70 page detailed reference book.
This book kind of served as the syllabus for the class. In my opinion the class was less about explaining/showing what settings to use for certain shots (ex. ISO 100, f/11, 1/500th) and more a lecture type format covering things like histogram, white balance, exposure and camera picture profile settings. The video portion of the class was more straight forward instructional. It was a somewhat intense mini course in how to get started in video including camera settings, stabilization items (monopod, sliders, stedicams), how to focus manually, storytelling and more.
The workshop environment was comfortable. Coffee and bottle water were provided. The ballroom was spacious and there were around 40 attendees give or take. You could easily see the screen and the projection was clear. The instructors wore microphones so you could hear them well. Outside the ballroom Canon had a desk set up with several lenses and cameras to look at and touch, including the new Canon 7D Mark 2. There was a table with a canon printer and several prints so you could see the quality. A local camera store Ace Photo from Ashburn, VA was there selling some items.
Overall, in my opinion the course had a ‘I know you didn’t read your camera manual so I’m just going to do it for you here feel’ as far as the photography portion was concerned. For example, you may have notice Picture Style in your camera menu and didn’t know the difference between Standard, Portrait, Neutral, Landscape etc… or Maybe you didn’t know that White Balance Bracketing feature existed. Why does your histogram look the way it does and what does that mean? What’s the difference in sensor sizes mean? There are different auto focus points, how do I select them and what do they mean? Etc… There was plant of ‘in the manual already information’ that your probably didn’t read information to walk away with. Jack Reznicki did do a short demonstration with off camera lighting with an attendee as a model. He had a attendee stand in front of a back drop with a small soft box to the side of his subject. Reznicki demonstrated how placement of the light effects the image and the use of wireless flash. That was kind of the only ‘real’ photographing demo.
For the video of the position there was plenty discussed that you might not find in the manual. The manual might not tell you what stabilization devices to buy or which audio recorder you should get and why. The manual definitely doesn’t say anything about story telling. Moreau demonstrated how manual focusing works while doing video and also how the autofocus on the 70D can be used.
An attendee asked what the tour, if there was one, would be like next year. I guess we will have to wait and see.